We’ve all heard about helicopter parenting—but what is helicopter cleaning? P&G’s Cascade brand contends that for far too long, consumers have believed that the only way to truly get their dishes immaculately clean is to wash them before they go into the dishwasher and then inspect them and re-wash them once they come out. These helicopter cleaners hover and swarm, lacking the confidence their dishwasher can succeed on its own. To address the situation, Cascade has rolled out a new and impr...